One of my professional incarnations placed me in the role of magazine editor for a mainstream travel industry association. I was attracted to that position because of its three-fold offering of people, places and publishing: the extrovert in me loved meeting the people who made the travel industry go ‘round; the adventurer in me loved exploring new places and learning new things; and the editor in me loved being able to publish a monthly full-color magazine. In that role, I met an industry mentor who was like the Edward Abbey of ecotourism, and he started educating me about responsible forms of travel: ways of traveling that ensure there are environmental, social and economic benefits, what we call the “triple bottom line.”
There are many definitions of ecotourism, but it boils down to environmentally responsible travel to relatively undisturbed natural areas in order to enjoy and appreciate nature (and any accompanying cultural features, both past and present). It promotes conservation, has low negative visitor impact, and provides for beneficially active socio-economic involvement of local people in the areas visited. Most ecotourism is by its nature also sustainable, meaning it can be maintained over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place.
Once I started learning about these forms of travel, I was no longer interested in supporting most mainstream types of travel because they were not taking into account the environmental and social aspects of the triple bottom line, only the economic aspects. So from then on, I dedicated myself to responsible travel. But first I had to learn the ropes, and I got involved with several organizations in order to complete that learning curve. One of these organizations is The International Ecotourism Society.
The International Ecotourism Society (TIES as it is known in the travel industry), had its first North American focused conference in Bar Harbor, Maine, in September of 2005 and I went – flew there and rented a cottage and paid for my registration – all on my own dime (although my boss did give me the time off) knowing absolutely no one at the meeting. By the end of it I had met many of the movers and shakers in the sustainable travel industry, people who would become significant colleagues and friends for life.
Six years later, I’m headed to yet another Ecotourism and Sustainable Tourism Conference by TIES, this one in driving distance of Kentucky, which is a relief. As I did for the conference when it was held in Madison, Wisconsin, a few years ago, I have been working as a volunteer on the Advisory Committee, helping to plan the educational sessions and disseminate vital information to speakers. I will moderate/facilitate two sessions and be a panelist on one – and I am so psyched that all my professional responsibilities fall in the afternoon, which is when I am most revved up! Here is a taste of what my three days on Hilton Head Island will be like:
Day 1 Monday, Sept. 19, 3 p.m. I’ll facilitate/moderate Session 1.1 Mainstream Goes Green: Many Shades of Green.
One of the speakers on this panel is Jerusha Greenwood, Assistant Professor in the Recreation, Parks, and Tourism Administration department at California Polytechnic State University. I asked her how she got interested in her field.
“I became interested in tourism and natural resources when I was an undergrad at the University of Utah studying Environmental Studies. I was in a multidisciplinary class, and the geography professor who was teaching a session of the class started his lecture with a discussion about the Grand Staircase Escalante National Monument, which had just been established by President Clinton. This immediately became a hot-button issue in Utah, and a number of the students in the class were vehemently against it. They felt like their land was being ‘stolen,’ that what the president had done was unfair, and that jobs and economic opportunity had been taken away from a pretty poor region of the state. The geography professor talked about all of the alternative opportunities that were going to become available to the region, primarily in the form of tourism and outdoor recreation. Until that day, I’d held a pretty simplistic view of the interactions between humans and the environment, but the controversy surrounding the establishment of that monument made me realize that these issues are actually very complex. I ended up studying the support for tourism development to the Grand Staircase monument among the residents living nearest to it in a context of sustainable tourism development for my masters thesis.” Read my interview with Jerusha to get a glimpse of the issues she will address at the conference.
Day 2 Tuesday, Sept. 20, 3:30 p.m. I’ll be a panelist on Get a Step Ahead: Student-Professional Networking Session.
This session will allow students going into sustainable tourism to ask some questions of those who’ve been in the field for some time. TIES interviewed me for a blog to promote this ESTC session, and asked me what significant changes I have seen take place in my profession since I chose it. My answer: “While it was rare to hear talk of sustainability or ecotourism in the mainstream travel industry a couple of decades ago, now this language is fairly commonplace. That is indicative of both a paradigm shift in mainstream travel moving to more green thinking and also a general adaptation of greener marketing terminology where actual sustainable practices that take into account the triple bottom line may not yet exist. Simultaneously, we have more and more focus on sustainability in learning institutions, and more young people graduating with degrees in sustainable and responsible forms of tourism. These future leaders are charged with helping to make the entire industry accountable and to ferret out and dispel the green-washing that still exists.” Read the complete interview here.
Day 3 Wednesday, Sept 21, 1:30 p.m. I’ll facilitate/moderate Session 3.4 Win-Win Partnerships: Connect Locally; Grow Globally.
Ethan Gelber, one of the speakers for this session, is the chief communications officer for the WHL Group, the largest local-travel company in the world and a great example of driving business through local and global partnerships. I asked him how he got into the role.
“Although it wasn’t until a few years ago – at about the same time as the proliferation of niche travel labels (ecotourism, responsible travel, sustainable tourism, local travel etc.) – that I accepted being branded as a certain kind of traveler, I have always approached a voyage as something more than a holiday. Along the way, in addition to confirming a commitment to communicating with people across cultures, I discovered many facets of the travel industry. In the late 1980s I helped establish, manage and run trips for Blue Marble Travel, a European bicycle tour operator. In the late 1990s, I led a nine-month ‘Internet educational adventure’ called BikeAbout – the Mediterranean, billed as the first ‘wired,’ human-powered (bicycle), land-bound circumnavigation of the Mediterranean Sea. In the naughties, including a couple of years with the French Government Tourism Office, I pursued my passion for ‘alternative’ travel and writing about it, including as a Lonely Planet author. I have lived on four continents and journeyed (often extensively, often by bike) in 77 countries, all without a diminished sense of wonder at the beautiful complexity, but also fragility of the world.” My interview will give you a preview of the stories he’ll relate at ESTC!